Effective date: September 17, 2026
Fire & Safety Equipment III LLC (“we,” “our,” or “us”) respects your privacy. This policy explains what information we collect when you visit fireandsafetyequipment.com, how we use it, and the choices you have. We are a family-owned fire protection company based in Platteville, Wisconsin, serving Wisconsin, Iowa, and northern Illinois.
Information We Collect
Information you give us
When you use our quote or contact forms, we collect the details you provide — typically your name, business name, phone number, email address, city, and a description of the service you need. If you call or email us, we keep the contact information and correspondence needed to respond and to schedule service.
Information collected automatically
Like most websites, our hosting provider keeps standard server logs (IP address, browser type, pages visited, and timestamps) for security and troubleshooting. We also use Google Analytics to understand how visitors use the site — which pages are viewed, how visitors arrive, and general (city-level) location. Analytics data is aggregated and does not identify you by name.
How We Use Information
We use the information we collect to respond to quote requests and questions, schedule and perform fire protection services, improve our website and service pages, and maintain the security of the site. We do not sell, rent, or trade your personal information, and we do not use it for third-party advertising.
Cookies and Analytics
Our site uses a small number of cookies. Google Analytics sets cookies (such as “_ga”) to distinguish visitors and measure site usage. These cookies do not contain your name or contact information. You can block or delete cookies in your browser settings, or opt out of Google Analytics entirely with Google’s browser opt-out add-on. The site works normally with cookies disabled.
Who We Share Information With
We share information only with service providers who help us run the website and our business — our website hosting provider, Google Analytics, and the email delivery service that sends form notifications to our office. These providers process information on our behalf and are not permitted to use it for their own purposes. We may also disclose information if required by law.
Data Retention
Form submissions and correspondence are kept as long as needed to serve you and to meet our business and legal record-keeping obligations. You can ask us to delete your information at any time (see Your Choices below).
Security
The site is served over HTTPS, and form submissions are encrypted in transit. We limit access to customer information to the people who need it to do their jobs. No method of transmission or storage is 100% secure, but we take reasonable steps to protect your information.
Your Choices
You may contact us at any time to ask what information we have about you, correct it, or have it deleted. Use the phone numbers or email below and we will take care of it promptly.
Children’s Privacy
Our website and services are directed at businesses and adults. We do not knowingly collect personal information from children under 13.
Links to Other Sites
Our pages link to outside resources such as government fire-safety sites, manufacturer pages, and our social media profiles. Those sites have their own privacy policies, and we are not responsible for their practices.
Changes to This Policy
If we update this policy, we will post the revised version on this page with a new effective date.
Contact Us
Fire & Safety Equipment III LLC
5675 Southwest Rd, Platteville, WI 53818
Wisconsin: (608) 348-9081 · Iowa: (563) 583-2320
Email: jsertle@fireandsafetyequipment.com
Hours: Monday–Thursday 8:00 a.m.–4:30 p.m., Friday 8:00 a.m.–2:00 p.m.